WEB DESIGN
Your website is the center of your online universe and it’s a crucial part of your business.
Whether you need a brand new website or whether you want to improve your current site, I can help you.
I build websites based on sales and marketing research and I focus on what works, not what everyone else is doing.
My goal is to help position your business to dominate in your market.
I build websites on the WordPress platform. Once I have a good feel for your business and the content for your website, I’ll create a killer website focused on giving your visitors exactly what they want.
CONTENT
Your website is only as good as the content on your site.
Of course, the type of content that you need depends on your business. The content for a restaurant website will be very different than the content for an attorney’s website.
The more helpful, educational, informative, original, unique, or entertaining content that you have on your site, the more likely people will be attracted to your website.
Content marketing is an important part of growing your business. You can use content to attract people to your website, maintain a blog, build backlinks, create ebooks, reports, videos or special guides.
You also need content if you’re building an email list. You need to give something of value to the people on your list or there’s no reason for them to stay on your list.
Creating great, unique content isn’t easy. It takes a lot of research and creativity to pull off. There are elements of copywriting, sales, customer relationship management and psychology.
If you need content for your business, I can help. Contact me now and let’s talk about it.
LOCAL SEARCH MARKETING
Local search marketing is becoming more and more important as people use their mobile phones to get information on the go.
If you have a business that needs to target a local market, then you need to make sure your online presence is optimized for local search.
Local search marketing is all about targeting the potential customers in your local area. If you run a law firm in Irvine, California and you only work with people in the local area, you need to focus your marketing efforts so that when someone in Irvine is looking for a law firm that does what you do, they find you.
It doesn’t matter whether they’re searching on Google, a mobile phone map or Yelp, I make sure they can find your business when they’re looking for products or services you provide.
If you need help with local search marketing, contact me now and let’s talk about it.
SEO – SEARCH ENGINE OPTIMIZATION
SEO is all about getting free traffic from search engines like Google, Yahoo and Bing.
It starts with keyword research. Keywords are just words that people use to find stuff online.
Once you identify keywords that work for your business, you need to use them in the proper places on your website and you need to get backlinks using your keywords as the anchor text.
If that doesn’t make sense to you, don’t worry. It makes sense to me and I can help you understand what needs to be done and then do it.
SOCIAL MEDIA
Social media is great for small business owners. You might think it’s a waste of time, but it’s not. Not if you use the tools properly.
Social media tools give you the power to communicate with your potential clients, get feedback and monitor conversations. And, in most cases, it’s all FREE.
If you’re a smart business owner, you should always strive to improve your business, your service and products. Feedback and customer behavior is a great way to do that.
Large corporations spend millions of dollars to get inside consumer’s heads and you can do it for very little money when you use social media tools the right way.
If you’re interested in establishing your business on the most effective social media sites, I can help you.
Contact me now and let’s discuss how I can help you grow your business.